Why Branding Your Product is a Must!

IMAGINE a customer buys your delicious pastries to share with their office. The pastellitos neatly packed inside your bakery box, the office employees lining up to choose their favorite golden pastry, they bite into that flaky pastel de guayaba and, “Wow, how delicious? Where is this from?” Right there on the box, proudly displayed, is your bakery’s name and beautiful logo.

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BRAND RECOGNITION is extremely important for a company’s growth. You want people to associate your brand with your amazing product. Establishing that correlation will increase your customer visits, because the next time that office employee is in the mood for pastellitos or needs to take some to a family party, your custom bakery box with stunning logo and design will pop up in their mind. Word of mouth is still the strongest method of advertising and obtaining new business. Would it be possible to recommend that bakery with those delectable sweets if you couldn’t remember the name?

Branding your merchandise creates trust, builds credibility and exemplifies your professionalism as a business. Well thought out branding sends a message to the consumer about what they can expect from your products and services. And let’s face it, everyone prefers a “pretty” product, when your custom design printing is done right, the chances of customers paying a little more for your product goes up. Between small mark-ups and the increase of customers due to brand recognition, these services most often pay for themselves in no time at all.

SO NOW WHAT? You’ve decided that custom printing might be just what you need to take your business to the next level.  There is no need to stress over looking for an artist and coming up with a design. At All Florida Paper, we have a talented design team that will provide this service completely free of charge when you buy your products with us. To learn more about how you can get started increasing your brand value, sign up for a free on-site consultation today!

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